The task of this project was to create an Ad Campaign for a Social Issue: Rape Culture.

A scanner was used to capture these images of hands, to obtain as much detail as possible. I thought it could be a smart way to reflect the repression that is caused by this issue. 

The labels on each of the wounds are a representation of the damage that these behaviors and attitudes can cause to people. The labels being pointed to the wounds are a reminder that rape culture is wrong and that these acts do not only occur with physical abuse. 

The negative space of this design is combined with a style of sci-fi elements. 

Call to action: The purpose of this call to action is intended to inform that by learning more about this subject we can help protect future generations from being affected. 

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